Friday, December 28, 2012

Let us glocalize our media for moral progress



The fact that morality is a product of social construction is well established that I don’t intend to lecture Kenyans on. A quick example can be found in Prof. Greenfeld’s excellent essay titled “Modernity and the Mind” that seeks to explain the Russian revolution inspired by the ‘envy’ of modern nations in the West, particularly, France. 

The ‘envy’ was captured by Russian dramatists Dennis Fonvizin, who after visiting France, could not help but conclude that he saw more bad things happening than good ones and many bad people than good. The same rationale seems to apply everywhere in the world. Having seen France, Fonvizin saw no reason to adopt the Western model but surely envied it. In the essay, Greenfeld concludes that what is actually a virtue in France is, most likely, a vice in England. Is modernity the anti-thesis of morality?

Morality and the new normal
Can one therefore argue that immorality is a result of the envy of foreign cultures that paves way for cultural assimilation and subsequent cultural imperialism? Or is immorality simply self-inherent in those that play God, are in the business of ‘othering’ and are convinced that their ideas of humanity and creativity are incontestably rich for uncritical adoption by emerging others? 

Who is responsible for the cultural collapse in Kenya? The obvious culprit is the media but it is not that simple. Immorality has been a thorn in our flesh even before the advent of mass media. But can we trust our ‘foreign’ media to be ‘custodians’ of morality now that immorality is becoming the new normal? If you don’t agree with the latter, then you have not listened to Jaguar’s lamentations in the local hit song Kigeugeu that describes all sorts of immoralities perpetrated by politicians, doctors, wives, constructors and drivers.

Law and order
I am convinced that if an Englishman or woman would visit France, then he or she would be ‘happy’ with the ‘virtues’ in France even though some of them might be ‘vices’ back in England due to law and order. Would the same persons find the same measure of happiness with the ‘virtues’ in Kenya that would compel them to visit again? If not, can the law really be our antidote to immorality given Kenya’s dependence on tourism? 

The answer is complicated and requires a whole thesis. However, history has proven that law and order can be used to tame the reptilian brain of deviant characters in the society. When this is well done, it helps shape moral behavior. That is why liberal Western societies believe in freedom but within the confines of law and order. Without the latter, which entails rewards and punishment in social learning theories, then the society can be a jungle.

Africanizing modernity
Instead of importing foreign programmes, the media should support the production of local content that reflects the realities in Kenya. The current local edutainment programmes such as Tahidi High, Machachari, Inspekta Mwala, Heartlines, The legendary Vioja Mhakaman and Vitimbi, Papa Shirandula, Waridi and others should be supported since they can influence and shape behavior in the country positively. 

The most successful evidence of the role of local edutainment initiatives in shaping societal morals is found in South Africa where locally produced content has helped address challenges like HIV/AIDS, crime and poverty.  However, this calls for thorough investments beyond the media to include liberal arts educational training that would Africanize modernity.

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